PacketZoom awarded for "Changing the innovative landscape of the tech community" at the Innovators 2017 SAMCEDA Award of Excellence

Date By Daniella Balaban, Head of Marketing, PacketZoom Tags SAMCEDA Award / mobile acceleration

"It all started on a train". Shlomi Gian, PacketZoom CEO accepted the Innovators 2017 SAMCEDA Award of Excellence at the Oracle Conference Center in Redwood City, and shared the story behind the mobile app performance challenge and the frustration that inspired CTO Chetan Ahuja to start PacketZoom in 2013.

The PacketZoom team was honored to receive the award in the presence of city officials from across the Bay Area, corporate sponsors including Google, Genentech and Wells Fargo and five other Innovator Award recipients: Roblox, Apixio, Stem, Enjoy and KindredBio.

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Natives Do it Better

Date By Leanid Vouk Tags PacketZoom / SDK / React Native

React Native allows developers to create mobile apps that feel truly "native"2017; PacketZoom ensures the apps deliver the performance and dependability users expect—every time.

Mobile apps are shaping every aspect of people's lives: from playing games to connecting with one's professional network, consuming news, or buying a new pair of sneakers. As consumers and businesses grow their embrace of mobile apps, the mobile dev community eagerly welcomes technology platforms designed specifically for them, recognizing that a Mobile-first space deserves to be supported by mobile-first solutions to ease implementation and optimize user experience.

Mobile is now the leading digital growth driver with 65 percent of digital media time, while the desktop is rapidly becoming a "secondary touch point" for a large percentage of the US digital audience. When using a mobile app, users have expectations ranging from performance to usability and when an app doesn't meet those expectations, they uninstall it. Read more ...


Traditional CDNs are Losing Competitive Edge in US Mobile App Arena

Date By Shlomi Gian Tags CDN / Amazon / Akamai

The PacketZoom team analyzed the Top 100 Websites and compared it with Top 100 Mobile Apps to see which CDN Solutions are dominating the competitive landscape and how much variation there is in CDN Market Share between Web and Mobile Apps.

CDN Market Share - Top 100 Websites

  • No surprise: Akamai is leading the market with 35.3% market share
  • Vendors such as Fastly, Verizon (EdgeCast) and Amazon CloudFront follow a 3:1 ratio
  • Multiple smaller players indicating a mature, saturated market

Top 100 Website data provided by Intricately.com. The most powerful market intelligence tool for cloud decision makers, technical sellers, and market leaders. Read more ...


The Need for Speed: What Will Make or Break Your Mobile App Ads

Date By Patrick Kennard, Systems Engineering Manager, PacketZoom Tags Mobile / Ad networks / Network optimization

It's very obvious -- ads make the world go 'round. Well, maybe they don't literally make the world go 'round, but they're certainly a necessity in the business world. They make broadcast TV free, websites free and some mobile games/apps free. And ad networks for mobile apps are numerous. I'm sure every developer at some point has done a Google search for something like, "Which ad network is the best for mobile?" or "Which mobile ad network is the fastest?" If the only revenue you get from your app is ad generated, you need to know as much as possible about the ad networks in order to maximize your value.

Mobile App Monetization

Of course it's tough to capture a user's attention in this instant-gratification world. Big companies like Amazon have proved that milliseconds of added load time can make a user's attention shift from what's in front of their face to wondering what Trump will say next.

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Are You Fast Enough for Your Mobile Gamers?

Date By Shlomi Gian, CEO, PacketZoom Tags PacketZoom / mobile apps / mobile gamers

Numerous mobile game publishers have tried to pinpoint and formulate the winning ingredients for successful mobile games. Some of these ingredients appear universal and straightforward, while others are controversial or genre-specific.

Top Mobile Games

Not surprisingly, the indisputable ingredient that is both fundamental and critical to a mobile game success is simply performance. It affects every stage and each component of the user experience and players are likely to abandon a game if they perceive its performance insufficient.

But how does one gauge Mobile Performance and what metrics can we use to assess the user experience? Read more ...


Global Outreach for Mobile Apps: What should you look out for?

Date By Yao Xiang Ter Tags PacketZoom / CDN / Scale / Mobile Observatory / Global

Are you at the point where you feel that your mobile app is due for global expansion? Most if not all mobile apps aim to have as many users using their app as possible. This eventually means expanding your reach outside your home country. In this article, I would like to talk about some of the details that one should take note of when scaling up your mobile app for a larger, more diverse audience.

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Welcome Shlomi Gian

Date By Chetan Ahuja Tags PacketZoom / Akamai / Shlomi Gian

Since the time PacketZoom was just a seed of an idea a few years ago to today, we've been driven by one abiding principle. Take on really hard challenges and assemble the best team possible to take them on. Given where PacketZoom is today - millions of devices running our SDK, billions of hits a month on our servers, large apps from respected companies depending on our infrastructure for their success - we must be doing something right. The best is yet to come though. And we're preparing for the future with an amazing addition to our team.

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Content Download Strategies for Mobile Games

Date By John Joseph @johnpjoseph Tags gaming apps / mobile apps / gamers / mobile gamers / mobile content delievery

The mobile game ecosystem is comprised of all kinds of creators - from a small team hacking away and launching a new game with some friends, to large multinational companies spending up to $14M in production and another $10M in marketing for the next big title; the kinds of games being produced are just as varied as the companies that make them.

While there can be tremendous sophistication with established studios, there are also new indie game devs entering the industry every day whose goal is to take their shot at building a great new title.

Now obviously everyone in the industry wants to make a great game. Level design, character design, story, game economy, and game balance are just some of the things that game devs think about every day. One area that is not as widely discussed is game performance. A visually stunning game that takes too long to load might never get played. Mobile gamers can be notoriously impatient, so special care should be taken to make sure that users on average mobile networks get a good experience. Read more ...


Mobile SDKs: Do you know what they're doing?

Date By Rohith Ramesh Tags third party SDKs / mobile / performance measurement / analytics performance

Mobile SDKs; love them or hate them, they're here to stay. They provide our apps with all sorts of functionality that would be incredibly time consuming to build and moreover, they give us another means to monetize our apps. Third party SDKs are in fact, quite popular. According to a study done by SafeDK on average, each Android app uses 15 third party SDKs - this number is even higher in the case of mobile games. While it would be difficult to argue that SDKs aren't useful, it's also hard for developers to really get a good idea of the amount of resources used by each sdk once the app is in production.

What makes a good SDK? Some of the common factors to consider while judging the quality of an SDK are: functionality, ease of use, and documentation. Some other attributes to consider are CPU usage, effect on battery, playing nice with other SDKs, and even network data usage.. As we mentioned, each android app uses 15 third party SDKs on average. It becomes very important for each SDK to function in harmony. The effect on CPU, battery and data consumed per session are all also important for apps because each of these could lead to users uninstalling the app. Let's discuss data consumed per session - this is an important factor when you consider users who have limited data plans.

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