The PacketZoom Expansion to Southeast Asia - why the timing for a mobile-first tech in the region couldn't have been better
Mobile Trends in SEA
Mobile apps govern our lives, from kicking off the day with the news app to making a restaurant reservation or sharing experiences with our network and friends. For almost everything we do, we rely on mobile apps to provide a one-tap solution and Southeast Asia is no exception.
While the mobile internet takeover from desktop is old news, it's growth rates in Southeast Asia are nothing short of phenomenal. The region (along with India) is the leading source of mobile internet growth, which has added more than 500 million new internet users globally in the period 2014-17. Countries like Indonesia, Malaysia, Thailand and the Philippines have a significantly larger number of mobile connections vs. the current population, however the internet penetration stands at a low 50%. That's where the next few hundred million internet users are expected to come from.Read more ...