Why mobile performance measurement is painful

Date By Shlomi Gian Tags mobile / performance measurement / analytics performance

When speaking of content delivery over the internet, practitioners in the field usually break the "delivery path" into three "miles":

  • The "first mile" is the one connecting the origin to closest CDN server

  • The "middle mile" is in the cloud, connecting the server edge to the server that is closest to the client

  • The "last mile" is the one connecting to the end user

When speaking of mobile clients, the path is identical except that the last mile is over a wireless connection (Cellular or WiFi) this presents unique content delivery challenges.

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Benchmark your App Engagement Metrics: Retail Apps in India

Date By Naomi Huang Tags Retail apps / India / app engagement / metrics / performance

User retention, session length and number of sessions are all key performance indicators that companies watch daily. If India is a target market for you, this post will help you understand some benchmarks for your own data from retail apps in India.

App Engagement and Performance Data: Retail Apps in India(July 2016)

Here at PacketZoom, we speed up mobile app performance and also rescue failed network connections for hundreds of millions of app transfers every day. This leads to increasing user engagement and providing an improved user experience. We selected 4 retail apps in India with data that is representative of other apps in the same vertical: Read more ...

Introducing http optimizer and analytics service

Date By Leanid Vouk Tags android / ios / http / performance / reliability / networking

At PacketZoom we collect billions of performance metrics from our users across the world every month. We use these data points to constantly improve our protocol-based service. In addition to that, we use this data to pupulate our customer dashboards to show speed increases, percent of rescued transfers, network packet-loss and other various useful data. Our customers love all of this fine grained performance info that's not readily available to them elsewhere. So then we started thinking, why not make all this information available to everyone? Free of cost!!

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LogZoom, a fast and lightweight substitute for Logstash

Date By Stan Hu Tags elasticsearch / golang / fluentd / logstash

LogZoom Logo

Today, we at PacketZoom are proud to release our open source tool LogZoom, a fast, lightweight, and reliable log data indexer written in Go. If you've ever considered using Logstash, Fluentd, or some other tool for log aggregation, you may want to consider using LogZoom instead.

Here are a number of resources for getting up and running with LogZoom:

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GDC: Tips, Parties and PacketZoom

Date By John Joseph @johnpjoseph Tags GDC / Mobile Conference / Mobile Games

Game Developers Conference

It’s that time of year again, GDC is this week in San Francisco and PacketZoom will be there! I’m very excited that PacketZoom is co-sponsoring the F2P Forum Mixer on Wednesday (http://bit.ly/1P4Rky4), so come by and see us! We’ll be able to tell you all about our tech and how it will help your mobile game. Read more ...

How to test your app in different network conditions

Date By Patrick Kennard Tags Network Simulation / PacketZoom

Network latency and packet loss are inherent in mobile networks. To see what users experience in reality, many mobile network simulator tools allow you to test your app in different network conditions. So you’ve seen your app perform beautifully in the perfect network in your office, but what about in slow networks? Here's an obvious statement: different mobile networks around the world exhibit different behavior. Network type (LTE, 3G, 2G etc) is one of the most obvious differences that can affect an app, but not everyone has realized that the impact that network has on a mobile app is something that can (and should) be tested.

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PacketZoom Rejected Super Bowl Commercials

Date By Chetan Ahuja Tags Super Bowl / PacketZoom

Super Bowl 50 is almost here in our own backyard and today we found out that our proposed superbowl commercial was rejected. I'm sure that this must be one of those situations where you have to know the right people to get in, but I think our bid of $54.27 was very reasonable. Check out the videos we had hoped to run below: Read more ...

Parse Developers - Scale for free with PacketZoom

Date By Chetan Ahuja, John P. Joseph Tags Parse / Scale

Last week there was some pretty big news in the mobile app developer community: Facebook is shutting down Parse. While giving the community who rely on Parse a whole year to find an alternative is a nice gesture from the Facebook/Parse team, it still sucks. Your choices are pretty straight forward: Find an alternative and rebuild your app, or host your own instance of the Parse Server on your own infrastructure. Part of what made Parse so great was that you didn't have to worry about your server side. Now, along with figuring out how to make you app work in a world without Parse (Yikes!), you have to worry about dealing with how your app will scale if usage starts to grow(double Yikes).

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