The Need for Speed: What Will Make or Break Your Mobile App Ads

Date By Patrick Kennard, Systems Engineering Manager, PacketZoom Tags Mobile / Ad networks / Network optimization

It's very obvious -- ads make the world go 'round. Well, maybe they don't literally make the world go 'round, but they're certainly a necessity in the business world. They make broadcast TV free, websites free and some mobile games/apps free. And ad networks for mobile apps are numerous. I'm sure every developer at some point has done a Google search for something like, "Which ad network is the best for mobile?" or "Which mobile ad network is the fastest?" If the only revenue you get from your app is ad generated, you need to know as much as possible about the ad networks in order to maximize your value.

Mobile App Monetization

Of course it's tough to capture a user's attention in this instant-gratification world. Big companies like Amazon have proved that milliseconds of added load time can make a user's attention shift from what's in front of their face to wondering what Trump will say next.

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Global Outreach for Mobile Apps: What should you look out for?

Date By Yao Xiang Ter Tags PacketZoom / CDN / Scale / Mobile Observatory / Global

Are you at the point where you feel that your mobile app is due for global expansion? Most if not all mobile apps aim to have as many users using their app as possible. This eventually means expanding your reach outside your home country. In this article, I would like to talk about some of the details that one should take note of when scaling up your mobile app for a larger, more diverse audience.

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Welcome Shlomi Gian

Date By Chetan Ahuja Tags PacketZoom / Akamai / Shlomi Gian

Since the time PacketZoom was just a seed of an idea a few years ago to today, we've been driven by one abiding principle. Take on really hard challenges and assemble the best team possible to take them on. Given where PacketZoom is today - millions of devices running our SDK, billions of hits a month on our servers, large apps from respected companies depending on our infrastructure for their success - we must be doing something right. The best is yet to come though. And we're preparing for the future with an amazing addition to our team.

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Content Download Strategies for Mobile Games

Date By John Joseph @johnpjoseph Tags gaming apps / mobile apps / gamers / mobile gamers / mobile content delievery

The mobile game ecosystem is comprised of all kinds of creators - from a small team hacking away and launching a new game with some friends, to large multinational companies spending up to $14M in production and another $10M in marketing for the next big title; the kinds of games being produced are just as varied as the companies that make them.

While there can be tremendous sophistication with established studios, there are also new indie game devs entering the industry every day whose goal is to take their shot at building a great new title.

Now obviously everyone in the industry wants to make a great game. Level design, character design, story, game economy, and game balance are just some of the things that game devs think about every day. One area that is not as widely discussed is game performance. A visually stunning game that takes too long to load might never get played. Mobile gamers can be notoriously impatient, so special care should be taken to make sure that users on average mobile networks get a good experience. Read more ...


Mobile SDKs: Do you know what they're doing?

Date By Rohith Ramesh Tags third party SDKs / mobile / performance measurement / analytics performance

Mobile SDKs; love them or hate them, they're here to stay. They provide our apps with all sorts of functionality that would be incredibly time consuming to build and moreover, they give us another means to monetize our apps. Third party SDKs are in fact, quite popular. According to a study done by SafeDK on average, each Android app uses 15 third party SDKs - this number is even higher in the case of mobile games. While it would be difficult to argue that SDKs aren't useful, it's also hard for developers to really get a good idea of the amount of resources used by each sdk once the app is in production.

What makes a good SDK? Some of the common factors to consider while judging the quality of an SDK are: functionality, ease of use, and documentation. Some other attributes to consider are CPU usage, effect on battery, playing nice with other SDKs, and even network data usage.. As we mentioned, each android app uses 15 third party SDKs on average. It becomes very important for each SDK to function in harmony. The effect on CPU, battery and data consumed per session are all also important for apps because each of these could lead to users uninstalling the app. Let's discuss data consumed per session - this is an important factor when you consider users who have limited data plans.

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Why mobile performance measurement is painful

Date By Shlomi Gian Tags mobile / performance measurement / analytics performance

When speaking of content delivery over the internet, practitioners in the field usually break the "delivery path" into three "miles":

  • The "first mile" is the one connecting the origin to closest CDN server

  • The "middle mile" is in the cloud, connecting the server edge to the server that is closest to the client

  • The "last mile" is the one connecting to the end user

When speaking of mobile clients, the path is identical except that the last mile is over a wireless connection (Cellular or WiFi) this presents unique content delivery challenges.

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Benchmark your App Engagement Metrics: Retail Apps in India

Date By Naomi Huang Tags Retail apps / India / app engagement / metrics / performance

User retention, session length and number of sessions are all key performance indicators that companies watch daily. If India is a target market for you, this post will help you understand some benchmarks for your own data from retail apps in India.

App Engagement and Performance Data: Retail Apps in India(July 2016)

Here at PacketZoom, we speed up mobile app performance and also rescue failed network connections for hundreds of millions of app transfers every day. This leads to increasing user engagement and providing an improved user experience. We selected 4 retail apps in India with data that is representative of other apps in the same vertical: Read more ...


Introducing http optimizer and analytics service

Date By Leanid Vouk Tags android / ios / http / performance / reliability / networking

At PacketZoom we collect billions of performance metrics from our users across the world every month. We use these data points to constantly improve our protocol-based service. In addition to that, we use this data to pupulate our customer dashboards to show speed increases, percent of rescued transfers, network packet-loss and other various useful data. Our customers love all of this fine grained performance info that's not readily available to them elsewhere. So then we started thinking, why not make all this information available to everyone? Free of cost!!

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