Content Download Strategies for Mobile Games

Date By John Joseph @johnpjoseph Tags gaming apps / mobile apps / gamers / mobile gamers / mobile content delievery

The mobile game ecosystem is comprised of all kinds of creators - from a small team hacking away and launching a new game with some friends, to large multinational companies spending up to $14M in production and another $10M in marketing for the next big title; the kinds of games being produced are just as varied as the companies that make them.

While there can be tremendous sophistication with established studios, there are also new indie game devs entering the industry every day whose goal is to take their shot at building a great new title.

Now obviously everyone in the industry wants to make a great game. Level design, character design, story, game economy, and game balance are just some of the things that game devs think about every day. One area that is not as widely discussed is game performance. A visually stunning game that takes too long to load might never get played. Mobile gamers can be notoriously impatient, so special care should be taken to make sure that users on average mobile networks get a good experience. Read more ...

Why mobile performance measurement is painful

Date By Shlomi Gian Tags mobile / performance measurement / analytics performance

When speaking of content delivery over the internet, practitioners in the field usually break the "delivery path" into three "miles":

  • The "first mile" is the one connecting the origin to closest CDN server

  • The "middle mile" is in the cloud, connecting the server edge to the server that is closest to the client

  • The "last mile" is the one connecting to the end user

When speaking of mobile clients, the path is identical except that the last mile is over a wireless connection (Cellular or WiFi) this presents unique content delivery challenges.

Read more ...

Benchmark your App Engagement Metrics: Retail Apps in India

Date By Naomi Huang Tags Retail apps / India / app engagement / metrics / performance

User retention, session length and number of sessions are all key performance indicators that companies watch daily. If India is a target market for you, this post will help you understand some benchmarks for your own data from retail apps in India.

App Engagement and Performance Data: Retail Apps in India(July 2016)

Here at PacketZoom, we speed up mobile app performance and also rescue failed network connections for hundreds of millions of app transfers every day. This leads to increasing user engagement and providing an improved user experience. We selected 4 retail apps in India with data that is representative of other apps in the same vertical: Read more ...

Introducing http optimizer and analytics service

Date By Leanid Vouk Tags android / ios / http / performance / reliability / networking

At PacketZoom we collect billions of performance metrics from our users across the world every month. We use these data points to constantly improve our protocol-based service. In addition to that, we use this data to pupulate our customer dashboards to show speed increases, percent of rescued transfers, network packet-loss and other various useful data. Our customers love all of this fine grained performance info that's not readily available to them elsewhere. So then we started thinking, why not make all this information available to everyone? Free of cost!!

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LogZoom, a fast and lightweight substitute for Logstash

Date By Stan Hu Tags elasticsearch / golang / fluentd / logstash

LogZoom Logo

Today, we at PacketZoom are proud to release our open source tool LogZoom, a fast, lightweight, and reliable log data indexer written in Go. If you've ever considered using Logstash, Fluentd, or some other tool for log aggregation, you may want to consider using LogZoom instead.

Here are a number of resources for getting up and running with LogZoom:

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GDC: Tips, Parties and PacketZoom

Date By John Joseph @johnpjoseph Tags GDC / Mobile Conference / Mobile Games

Game Developers Conference

It’s that time of year again, GDC is this week in San Francisco and PacketZoom will be there! I’m very excited that PacketZoom is co-sponsoring the F2P Forum Mixer on Wednesday (, so come by and see us! We’ll be able to tell you all about our tech and how it will help your mobile game. Read more ...

How to test your app in different network conditions

Date By Patrick Kennard Tags Network Simulation / PacketZoom

Network latency and packet loss are inherent in mobile networks. To see what users experience in reality, many mobile network simulator tools allow you to test your app in different network conditions. So you’ve seen your app perform beautifully in the perfect network in your office, but what about in slow networks? Here's an obvious statement: different mobile networks around the world exhibit different behavior. Network type (LTE, 3G, 2G etc) is one of the most obvious differences that can affect an app, but not everyone has realized that the impact that network has on a mobile app is something that can (and should) be tested.

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PacketZoom Rejected Super Bowl Commercials

Date By Chetan Ahuja Tags Super Bowl / PacketZoom

Super Bowl 50 is almost here in our own backyard and today we found out that our proposed superbowl commercial was rejected. I'm sure that this must be one of those situations where you have to know the right people to get in, but I think our bid of $54.27 was very reasonable. Check out the videos we had hoped to run below: Read more ...